Thisisneverthat

Goodhood welcomes Thisisneverthat, established in Seoul, South Korea in 2009, by three co-founders Nadan Cho, Jonkyu Choi, and Inwook Park. They were Inspired by living outside of Seoul, and gained an insight into the street style of London and New York. The brand’s co-founders developed a design sense that is truly multicultural, rather than simply channeling a look and feel that would be defined by being from Seoul and evolved it into a collection we can't wait to share. 

Clear all
thisisneverthat Field Pant - Camo
thisisneverthat Field Pant - Camo

thisisneverthat

thisisneverthat Field Pant - Camo

Dhs. 800.00

Sale
thisisneverthat Utility Field Jacket W - Camo
thisisneverthat Utility Field Jacket W - Camo

thisisneverthat

thisisneverthat Utility Field Jacket W - Camo

Regular price Dhs. 1,150.00 Sale price Dhs. 690.00 40% Off

Sale
thisisneverthat Utility Field Pant W - Forrest Camo
thisisneverthat Utility Field Pant W - Forrest Camo

thisisneverthat

thisisneverthat Utility Field Pant W - Forrest Camo

Regular price Dhs. 825.00 Sale price Dhs. 495.00 40% Off

Sale
thisisneverthat Striped Sleeve Knit Crew - Brown
thisisneverthat Striped Sleeve Knit Crew - Brown

thisisneverthat

thisisneverthat Striped Sleeve Knit Crew - Brown

Regular price Dhs. 725.00 Sale price Dhs. 435.00 40% Off

Sale
thisisneverthat Relaxed Painter Short W - Leopard
thisisneverthat Relaxed Painter Short W - Leopard

thisisneverthat

thisisneverthat Relaxed Painter Short W - Leopard

Regular price Dhs. 675.00 Sale price Dhs. 405.00 40% Off

Sale
Model wears thisisneverthat Flow Pant - Charcoal, paired with a white top and black shoes. Only the lower body is visible, standing with hands at sides against a plain white background.
A person stands in profile against a white background, wearing thisisneverthat Flow Pant - Charcoal cargo pants by thisisneverthat, featuring a relaxed fit and visible side pockets. Only the lower body and one arm are shown, paired with black shoes.

thisisneverthat

thisisneverthat Flow Pant - Charcoal

Regular price Dhs. 650.00 Sale price Dhs. 390.00 40% Off

Sale
A person in a light gray top, thisisneverthat Relaxed Denim Short W - Blue, black socks, and black loafers stands with hands by their sides against a white background.
A person stands sideways in women's streetwear, wearing the thisisneverthat Relaxed Denim Short W - Blue, black socks, black loafers, and a light-colored top by thisisneverthat against a plain white background.

thisisneverthat

thisisneverthat Relaxed Denim Short W - Blue

Regular price Dhs. 600.00 Sale price Dhs. 360.00 40% Off

Sale
thisisneverthat DSN Striped Shirt W - White
thisisneverthat DSN Striped Shirt W - White

thisisneverthat

thisisneverthat DSN Striped Shirt W - White

Regular price Dhs. 600.00 Sale price Dhs. 360.00 40% Off

Sale
Wearing the thisisneverthat Basic Note Crewneck - Lemon with subtle chest branding, paired with camo pants, the relaxed fit and clean look contrast against a white background as their hands rest calmly at their sides.
A person with shoulder-length hair stands in profile against a plain white background, wearing the thisisneverthat Basic Note Crewneck - Lemon, featuring minimal branding and a relaxed fit, paired with camouflage-patterned pants.

thisisneverthat

thisisneverthat Basic Note Crewneck - Lemon

Regular price Dhs. 500.00 Sale price Dhs. 300.00 40% Off

Sale
thisisneverthat Thermal LT W Zip Up Hoodie - Mocha
thisisneverthat Thermal LT W Zip Up Hoodie - Mocha

thisisneverthat

thisisneverthat Thermal LT W Zip Up Hoodie - Mocha

Regular price Dhs. 500.00 Sale price Dhs. 300.00 40% Off

Sale
A person in a cream shirt, brown socks, black loafers, and thisisneverthat T.N.T. Classic HDP Sweatshort W - Camo by thisisneverthat stands with hands resting on their shorts against a white background.
A person stands in profile against a plain white background, wearing thisisneverthat T.N.T. Classic HDP Sweatshort W - Camo, brown socks, and black loafers with a strap.

thisisneverthat

thisisneverthat T.N.T. Classic HDP Sweatshort W - Camo

Regular price Dhs. 400.00 Sale price Dhs. 240.00 40% Off

Sale
The thisisneverthat T.N.T. Classic HDP L/S Tee W - Camo features a camo pattern with branches, leaves, and bark in earthy tones plus ribbed cuffs and a round neckline for a streetwear twist on an outdoor classic.
A close-up of the thisisneverthat T.N.T. Classic HDP L/S Tee W - Camo features a round neckline, a brown, green, and tan tree branch and leaf camo print, and a small rectangular chest label—ideal for streetwear style.

thisisneverthat

thisisneverthat T.N.T. Classic HDP L/S Tee W - Camo

Regular price Dhs. 300.00 Sale price Dhs. 180.00 40% Off

Sale
thisisneverthat Brushed Paint Tee W - White
thisisneverthat Brushed Paint Tee W - White

thisisneverthat

thisisneverthat Brushed Paint Tee W - White

Regular price Dhs. 275.00 Sale price Dhs. 165.00 40% Off

Sale
A person wears the thisisneverthat T.N.T. Classic HDP Tee W - Camo, a short-sleeved camouflage graphic T-shirt with a forest pattern, paired with blue jeans against a plain white background for a clean streetwear look.
A red-haired person, shown in profile, wears the thisisneverthat T.N.T. Classic HDP Tee W - Camo with blue jeans against a plain white background.

thisisneverthat

thisisneverthat T.N.T. Classic HDP Tee W - Camo

Regular price Dhs. 275.00 Sale price Dhs. 165.00 40% Off

Sale
Wearing the thisisneverthat Faded Raglan W Tee - Green, a white crop top with green trim and "That" in blue script, paired with loose camouflage pants for a vintage sportswear vibe.
A person with red hair stands in profile against a white background, wearing the thisisneverthat Faded Raglan W Tee - Green and camouflage pants.

thisisneverthat

thisisneverthat Faded Raglan W Tee - Green

Regular price Dhs. 250.00 Sale price Dhs. 150.00 40% Off

Sale
The thisisneverthat T-Logo Cap - Black is a six-panel cotton streetwear cap by thisisneverthat, featuring white embroidered text on the front and shown against a plain white background.
The thisisneverthat T-Logo Cap - Black is a cotton six-panel streetwear cap with white thisisneverthat® embroidery on the front, shown against a plain white background.

thisisneverthat

thisisneverthat T-Logo Cap - Black

Regular price Dhs. 225.00 Sale price Dhs. 135.00 40% Off

Sale
A person wears the thisisneverthat T-Logo Tee W - White, a cotton jersey t-shirt by thisisneverthat featuring bold black chest lettering, standing out against a plain background.
A person with short, straight, light brown hair stands in profile against a plain white background, wearing the thisisneverthat T-Logo Tee W in white and olive green pants. Their face is not visible.

thisisneverthat

thisisneverthat T-Logo Tee W - White

Regular price Dhs. 225.00 Sale price Dhs. 135.00 40% Off

Sale
The thisisneverthat Plaid S/S Fishing Shirt - Dark Navy is a lightweight, short-sleeve button-up with blue and gray plaid, collar, chest pocket with label—perfect for adding streetwear style to any casual outfit.
The thisisneverthat Plaid S/S Fishing Shirt - Dark Navy is a lightweight blue and gray plaid shirt with a collar and front chest pocket from thisisneverthat, shown on a white background.

thisisneverthat

thisisneverthat Plaid S/S Fishing Shirt - Dark Navy

Regular price Dhs. 600.00 Sale price Dhs. 360.00 40% Off

Sale
thisisneverthat Striped S/S Shirt - White
thisisneverthat Striped S/S Shirt - White

thisisneverthat

thisisneverthat Striped S/S Shirt - White

Regular price Dhs. 550.00 Sale price Dhs. 330.00 40% Off

Sale
The thisisneverthat Relaxed Painter Short - Leopard features a loose fit, carpenter-style pocket, and belt loops, shown laid flat on a white background.
Close-up of the thisisneverthat Relaxed Painter Short - Leopard, featuring a relaxed fit, durable cotton canvas, leopard print design, and painter short-inspired details from the brand thisisneverthat.

thisisneverthat

thisisneverthat Relaxed Painter Short - Leopard

Regular price Dhs. 675.00 Sale price Dhs. 405.00 40% Off

Filter

Brand

t

Size

Category

Colour

Availability